The Plus And Minus Of Google Penguin Update
In April of 2012, Google launches Penguin Update which is meant to catch sites that are considered to spam the search results. And in particular, this is to catch websites that buy links or is getting them through link networks mainly designed to boost the website’s rankings. This update is also aimed to reduce the web pages and website rankings that use black hat SEO techniques.
Obviously, Google has given different page rankings on different websites. This page rank is determining the frequency of their appearance on search results supposed that they’re related to search keyword that’s used by people. As an example, if the end user has searched for watches and jewelry and it happens that your site is about it, then you are going to get higher page ranking compared to others, putting you on 1st or 2nd pages of search results.
The website owner has the capability to manipulate results, with the proper use of different SEO techniques, which allowed them to get higher page ranking and make their site appear on first page. With the launch of Google Penguin update on the other hand, those who make use of black hat SEO techniques similar to cloaking, keyword stuffing and the likes will be given with a lower page ranking and penalized, putting them in a disadvantageous position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.
To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
The update also beneficial for the users who are largely depending on internet to find sites that are offering particular item or service that they’re looking for. They’re able to find websites that are more reliable and at the same time, avoid those that are spammy and is bringing no relevant content to what they’re looking for with this update.
The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. This is because of the reason that many of these small businesses are depending on SEO techniques in an effort to keep up with bigger and more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.